Writing articles (posts and pages) for your website/blog can be super difficult – especially if you are a newbie/beginner. So in this post I wanna tell you how to write content for a website (blog) and also give you some tips to improve your content writing!
Because we all know that if you wanna rank in the search engines you will need high quality content writing.
Who is Content Writing For?
This article writing guide is for anyone who has or is having a hard time content writing for their websites and blogs.
- have a hard time writing 800+ word articles, then this is for you,
- are having trouble finding ideas to write about, then this is for you,
- have no idea how to write a blog post or page, then this is for you.
Why Does Content Writing Need To Be High Quality?
For your (target) audience. A website and blog is nothing without content (articles, videos, images, etc). Awesome content will also lead to great search engine rankings – which will then lead to more visitors. And more visitors means more potential sales (which is probably one of your top goals).
How to Start Content Writing For Your Website
Ok, now let’s get into the good part – creating a good piece of content. Here, I will show you an easy to do 4 step guide that I use when I wanna write a new post or page (and rank in the SERPs). You can use this blog as an example as they specialize in everything from early retirement to become debt free.
Step 1 – Choosing a Topic
Picking a topic to write about can sometimes be a little hard to do because, let’s face it, good ideas don’t always come to you right away. So how can you come up with ideas for website content? Try keyword research. This is one of the ways I come up with content ideas because the keyword tool I use pumps out “related keywords” every time I search a term/phrase.
Another way to generate content ideas for your blog is to check out your older blog posts and pages. I am sure there are at least a few ideas you can get from there because that’s another way I use. Here’s how you would do it:
- Go to one of your older articles
- Read through it and see if you can find an idea
- Write down all your new ideas
See, I went to my “choosing a domain name” post and found an idea I could right about. Brandable vs. Keyword Rich Domain Names – I am sure people will be interested in that.
You can even come up with ideas while you’re writing an article – like me, I just came up with the “coming up with ideas for website content” – right? This “content ideas” is a whole post itself.
When you come up with ideas you’ll never know how many could come to you. What if 5 new ideas came to you just like that. And 5 minutes later you forgot about them. OK, maybe I’m a little off, but my point is that you should have something with all you ideas in it.
You can use a wordpad on your computer, a spreadsheet, or even on a piece of paper. Just make sure you have a list somewhere with all your content ideas.
Step 2 – The Research
If you want your stuff to get good rankings, then the research part is a must (but I do this with every article I write).
The things you’ll be looking at are:
- Keywords – finding out what your audience is searching for. Then see if YOU can give them the right information they are looking for (solving their problem)
- Your competition – find out what your competition is doing and see what they left out – make something better
I’ll show you an example of doing the research.
The first thing you’ll need is a keyword that has good search volume with not much traffic. I use Jaaxy (it has a free trial).
Type in your content idea into the keyword tool of your choice (Google has one that is free to use but I’ll use Jaaxy for the example). It should look something like this:
139 monthly searches with 0 competition was awesome – that’s why I went with it!
After you found a great keyword that fits with your content idea, then you should check out Google. Type your keyword/idea into Google and check out what the first page has.
Now find out what they are writing about (they’re on the first page for a reason) and see how you can make it better. In my case, I found out that most of the pages in the top 10 of Google only had tips for writing content.
They didn’t exactly show how to write content. So then I thought that my post should, 1) show you how to write it and the research part before it, and 2) give you a few tips on writing your content.
You see where I’m getting at here?
- pick a topic
- find a keyword that fits with your topic
- search that keyword/topic and check out Google’s top 10
- find out what they’re missing or leaving out – making your content better
Step 3 – Writing Your Article
You’ve got your topic, you’ve done all your research, and now it’s time to start writing your content. There isn’t much I can show you here because I have no idea what you’re gonna be writing about.
One thing that I will tell you here is to start with an outline/template. Don’t just start writing. Believe me, it’ll be a lot harder for you.
As for length (word count), there really is no right or wrong answer. A lot of people will tell you to write long posts, while others will tell you the shorter the better. Longer content tends to rank higher in the search engines, yeah, but that’s only because it’s high in quality and super helpful.
So, with that said, just write (quality) content that will help your readers. If you do this, you should have no problems.
Also, remember to add images that will fit in with your content. Always include at least 1 image.
If you can’t find any pictures that will fit in, then use bullet points and numbered lists. Use bold and italics for your content, limit your paragraphs to 2-4 sentences AND h2 and h3 tags for your subheadings.
This will make your content a lot easier to read. Read Our Article on Earning Extra Money Now!
I’ll leave you here with some great tips to make your content (and writing) better. Enjoy!
8 Tips For Improving Your Content Writing
Below, I will be listing a bunch of blogging tips that I use for my articles AND a few others I got from top bloggers from around the web.
Start With an Outline
Starting with an outline will make writing the article a whole lot easier. Here’s what I mean by “outline”:
Subheading 1 (subtopic)
Note: Make sure to include h2 and h3 tags.
Make it Easy For People to Scan
Nowadays people like to skim through articles and only read around half of the content.
- Does your headline communicate what you’re about?
- Does your image caption communicate a sales message?
- Do your sub headlines summarize your key points?
- Do easy-to-scan bullet points reduce wordiness?
Write For Your People, NOT For The Search Engines
Always remember who’s reading your articles.
- Don’t sound like a robot.
- Try not to use big words
- Make sure your content is easy to understand
Using images will make your content:
- look better – breaking up your text – making it easier to read
- more engaging
Write Short Paragraphs
A paragraph should be no more than 3-4 sentences or else it’ll be harder to read – especially on mobile devices. If you make your paragraphs big blocks, your readers can easily lose where they are and end up not reading your stuff at all.
Write Subheadings (<–Like This One!)
Put your subheadings in h2/h3 tags so it can be easier on your readers. This also falls in the ” easy to scan” tip.
If you do this then your stuff will be easier to read (and write).
Write Useful Information – Go Into Insane Detail
If you publish super helpful content it will do a lot of good for both you and your readers. Here’s what I mean:
- If you give out quality info/content your readers will like you and may come back for more. Which means more potential sales.
- This will make your article(s) longer – SEO experts say that posting longer content is better because most of Google’s top 10 has at least 2,000 words.
- It will also make your content shareable. People love sharing epic content with their network/social friends. More shares = more views = more cha-ching!
Proofread – Tidy up!
I used to have the hardest time doing this (lazy!). My content used to always have a bunch of spelling errors, images looking blurry/smushed up, and all that.
Terrible! No wonder why my bounce rate was sky high. haha!
So you better read your content before you hit the publish button.